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This signature formula delivers a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"325\" data-end=\"368\"\u003ehigh hold with a sleek, polished finish\u003c\/strong\u003e, making it the perfect choice for sharp, defined styles that demand attention and stay locked in all day.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"770\" class=\"\"\u003eIdeal for pompadours, slick backs, and sculpted side parts,\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"536\" data-end=\"559\"\u003eThe Eternity Pomade\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eoffers excellent control with a smooth, pliable texture that allows for precision styling without flaking or stiffness. Its water-based formula ensures easy washout while keeping hair looking fresh and refined.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829345615990,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/D544C784-1FC8-4A5B-A1B3-AAD7DECF5DE9.webp?v=1783978919"},{"product_id":"immortal-hair-wax-aventus-150ml","title":"Immortal Hair Wax \"Aventus\" 150ml","description":"\u003cp\u003e\u003cspan\u003eHair Wax \"Aventus\" offers expert-level styling control with a natural finish. Designed for versatile hold, it shapes and defines hair without stiffness or residue. Ideal for creating textured, long-lasting styles, this wax nourishes hair while maintaining flexibility throughout the day. Perfect for professionals and enthusiasts seeking precision and a polished look.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829347221622,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/0532D699-F682-437D-AAD4-94B417321327.webp?v=1783978994"},{"product_id":"immortal-gel-styling-wax-hypnotic-150ml","title":"Immortal Gel Styling Wax \"Hypnotic\" 150ml","description":"\u003cp\u003eDelivers a Strong Hold without making your hair heavier, protects your hair against abrasive affects of moisture for an extended period of time,let’s you apply fashionable styles by creating perfect textures thanks to its special Gel \u0026amp; Wax contents and not to mention most famous perfume has it here!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThis Super concentrated low-maintenance formula works on any hair type length,thickness or texture. \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCreate dapper looking styles with its incredible definition and texture that fits for men, women \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003eand kids! \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003ePlus,whith an all-day hold so you can create a polished look for any hair style!\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829349679222,"sku":null,"price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/1B2079A3-A38E-4137-8712-4BFFE0497158.webp?v=1783979059"},{"product_id":"immortal-original-pomade-the-creed-150ml","title":"Immortal Original Pomade \"The Creed\" 150ml","description":"\u003cp\u003e\u003cspan\u003eImmortal NYC's Original Pomade's clay formula delivers strong hold with a shiny look for extraordinary styling results.  Delivers great texture and shiny appearance for all looks and styles, from retro to modern. \u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829353545846,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/F1E6116C-F285-41A9-ACCF-47A11E2CDB75.webp?v=1783979174"},{"product_id":"immortal-iconic-man-cream-pomade-150ml","title":"Immortal \"Iconic Man\" - Cream Pomade 150ml","description":"\u003cp\u003e\u003cspan\u003eImmortal NYC Cream Pomade - \"Iconic Man\" delivers perfect holding power and natural brightness.  This formula has ingredients that help repel moisture so your hair style keeps looking great, through a workout or on the beach.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829354987638,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/F38D854B-F92B-47E4-B7B1-69C2496A8AB6.webp?v=1783979235"},{"product_id":"immortal-platinum-edition-150ml","title":"Immortal 'Platinum Edition' 150ml","description":"\u003cp\u003e\u003cspan\u003eImmortal NYC Cream Pomade - \"Platinum Edition\" delivers perfect holding power and natural brightness.  This formula has ingredients that help repel moisture, so your hair style keeps looking great, through a workout or on the beach.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829356331126,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/861E013F-E8BC-4216-B233-652D79B73571.webp?v=1783979333"},{"product_id":"immortal-nyc-creative-fiber-wax-150ml","title":"Immortal NYC Creative Fiber Wax 150ml","description":"\u003cp\u003e\u003cspan\u003eExtreme Hold \u0026amp; Shine - Like Fiber that helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish, along is naturally beautiful perfume.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829358231670,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/28811B47-2C09-40BD-AF42-9E7CFE9FF7EC.webp?v=1783979416"},{"product_id":"immortal-captain-black-hair-styling-wax-150ml","title":"Immortal ''Captain Black'' Hair Styling Wax 150ml","description":"\u003cp\u003eThanks to the argan \u0026amp;  keratin complex in its contents, it gains flexibility without making the hair heavy, protects it for a long time against the effect of moisture, creates a great texture and enables you to apply fashion styles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829359607926,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/119DE474-1147-4395-A7A4-9EEFE745A8AF.webp?v=1783979495"},{"product_id":"immortal-one-in-a-million-hair-wax-150ml","title":"Immortal One in a Million Hair Wax 150ml","description":"\u003cp\u003e\u003cspan\u003eImmortal NYC One in a Million Hair Wax provides flexible hold with no damaging effects to hair.  It adds massive texture to your hair and resiste the effects of humidity, letting you create a wide range of fancy styles that will last. This wax\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eprovides a holding ability of 8 on a scale of 1-9. \u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829361442934,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/003D8380-2D1C-4874-BA11-FE24DB3500EF.webp?v=1783979560"},{"product_id":"immortal-strawberry-hair-wax-150ml","title":"Immortal Strawberry Hair Wax 150ml","description":"\u003cp\u003e\u003cspan\u003eImmortal NYC Strawberry Hair Wax provides volume, hold and maximum luminosity.  Great for all hair types, this volumizing hair wax lets you easily create the style you're looking for.  This wax\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eprovides a holding ability of 6 on a scale of 1-9.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829363376246,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/1B7FE1E3-1D80-4D3D-B08F-825D9F95CC64.webp?v=1783979623"},{"product_id":"immortal-mega-fixation-styling-gel-150ml","title":"Immortal Mega Fixation Styling Gel 150ml","description":"\u003cp\u003e\u003cspan\u003eMega Fixation Styling Gel offers superior hold for all-day control without flaking or residue. Its advanced formula ensures your style stays intact through humidity and activity, making it ideal for precise, long-lasting looks. Perfect for professional styling, this gel provides a firm yet flexible finish that maintains natural movement while keeping hair perfectly shaped.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829364818038,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/3C89AAC7-E853-4F8A-92D5-F5027A5A34C6.webp?v=1783979720"},{"product_id":"immortal-mega-structure-styling-gel","title":"Immortal Mega Structure Styling Gel","description":"\u003cp\u003e\u003cspan\u003eMega Structure Styling Gel offers strong hold and long-lasting control for all hair types. Its advanced formula shapes and defines styles without flaking or residue, ensuring a polished look throughout the day. 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Its water-based formula ensures easy washout while keeping hair looking fresh and refined.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829369110646,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/B58C5DC7-68B0-4213-A155-1E9D124A9ECF.webp?v=1783979949"},{"product_id":"immortal-wild-west-super-natural-100ml","title":"Immortal Wild West Super Natural 100ml","description":"\u003cp\u003e\u003cstrong\u003ePomade Styling Gel \"Wild West Super Natural\" 100ml 3.38 OZ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor timeless style that never fades, choose Immortal NYC Wild West Super Natural Pomade Styling Hair Wax. This signature formula delivers a high hold with a sleek, polished finish, making it the perfect choice for sharp, defined styles that demand attention and stay locked in all day.\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829371601014,"sku":null,"price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/EB8F39B2-908F-4418-832E-57C31BA583E3.webp?v=1783980078"},{"product_id":"immortal-venom-super-wax-150ml","title":"Immortal Venom Super Wax 150ml","description":"\u003cp\u003e\u003cspan\u003eFor timeless style that never fades, choose Immortal NYC Venom Super Wax Pomade Styling Hair Wax. This signature formula delivers a high hold with a sleek, polished finish, making it the perfect choice for sharp, defined styles that demand attention and stay locked in all day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829374517366,"sku":null,"price":11.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/C20B1FB8-5FFD-46F2-B7FC-121F164468FF.webp?v=1783980188"},{"product_id":"immortal-venom-original-pomade-150ml","title":"Immortal Venom Original Pomade 150ml","description":"\u003cp\u003e\u003cspan\u003eEnriched with a powerful holding matrix, Immortal Venom Original Pomade provides superior strong hold and long-lasting style control suitable for both women and men. It delivers a shiny, well-groomed finish while keeping every look confidently in place all day. The wax provides a holding ability of 8 on a scale of 1-9. 150 ml\/ 5. 07fl.oz. \u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829377728630,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/B1E9FE99-3740-49FE-A338-E777C86B7A0C.webp?v=1783980256"},{"product_id":"immortal-samurai-spirit-original-pomade-150ml","title":"Immortal Samurai Spirit Original Pomade 150ml","description":"\u003cp\u003e\u003cspan\u003eStrong hold, natural finish, undeniable confidence. Samurai Spirit Original Pomade keeps your style all day long. Its medium hold formula strikes the perfect balance, structured yet reliable, never stiff. The matte finish delivers a clean, effortless look, while its fresh scent keeps you feeling confident from morning to night. Designed especially for voluminous, bold hairstyles, this pomade is the ultimate tool to define your style with precision and attitude. The wax provides a holding ability of 7 on a scale of 1-9.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829385396342,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/F71FFC03-E98E-4A97-AEA9-82A3CB3923AB.webp?v=1783980386"},{"product_id":"immortal-stay-blessed-01","title":"Immortal Stay Blessed 01","description":"\u003cp\u003e\u003cspan\u003eElevate your grooming game with Immortal NYC Stay Blessed Aftershave 01 – where bold fragrance meets powerful skincare. Designed for the modern man who demands more from his routine, this long-lasting aftershave delivers a refreshing burst of masculinity while actively caring for your skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e500ml\/16,9oz\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Warehouse ","offers":[{"title":"Default Title","offer_id":43829553168502,"sku":null,"price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/5055\/5766\/files\/DD170963-4185-415C-AE95-C26A40236C47.webp?v=1783985935"},{"product_id":"immortal-stay-blessed-02","title":"Immortal Stay Blessed 02","description":"\u003cp\u003e\u003cspan\u003eElevate your grooming game with Immortal NYC Stay Blessed Aftershave 02 – where bold fragrance meets powerful skincare. 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